Ralston Cereal Ad: Tom Mix “Movie Make-Up Kit” Premium 1940 Size:7.5 x 15 inches

Ralston Cereal Ad. Years later, Hollywood publicists muddled this event to imply that Mix had been a Rough Rider himself. In 1933, Ralston Purina obtained his permission to produce the radio series Tom Mix Ralston Straight Shooters, which, but for one year during World War II, was popular throughout most of the 1930s through the early 1950s, well after Mix’s death.